It’s Civil War time again and battles of all types have been raging between Oregon State University and the University of Oregon. In the middle of it all the Web Communications department has been waging a war of our own.
Archive for the ‘Web Stats’ Category
We’ve just launched the Powered by Orange Web site, part of our newest campaign. Unlike traditional campaigns where the audience is expected absorb the message and then somehow recall it when it comes time for action, in this campaign, the audience can actually participate, and even wind up running the show. There are a host [...]
According to Google Analytics, every Monday over 20,000 visitors arrive at the OSU Web, stay two minutes and 14 seconds, view one and three-quarters pages, then move on. The number decreases each day of the week until Saturday, when we’re down to less than 12,000 visitors. What are those 12,000 people looking for on a [...]
If you haven’t yet experimented with Google Insights, it’s definitely worth a look. It combs through all Google searches for specific terms and produces reports based on time and volume. For example, you can see if there’s a peak of interest for the terms “oregon colleges” and “university admissions” and you might plan your Web [...]