Maybe it’s a coincidence that we completed a re-branding effort with eleven of our twelve college websites around the same time that the new Beaver Athletics brand was launched. Like that effort, this project was a long time in the making. Three years, in our case. The colleges that opted to work with us, beginning [...]
Archive for the ‘Projects’ Category
Rebranded
Friday, March 8th, 2013It’s a jungle out there
Wednesday, March 6th, 2013I went to the Oregon Zoo earlier this week. The hope is that we can work together and form a partnership around the beaver habitat. Maybe some day we will have livebeavercam.edu available for you to go to (official title still to be determined). Anyways it was also quite enjoyable on a personal level because [...]
How big is Super Grande?
Tuesday, February 19th, 2013Here are three things you can learn today. The Grande Super burrito at La Rockita (downtown Corvallis) is too big. I know wouldn’t typically ever think of saying that phrase, but the thing is just way to big. It broke open and spilled every where. Quite tasty, but a big disaster. Sorry I don’t have [...]
State-focused recruiting pages
Tuesday, January 15th, 2013We recently partnered with the Admissions Office at OSU to update some Web materials for state-by-state recruiting efforts. By building a custom experience for prospective students from individual states, we hope to personalize the digital admissions process, showing what it’s like to come to campus and give them state-specific information. The sites are simple, small [...]
CLA launches new site
Monday, September 17th, 2012At universities or any large organization (just like in families) it’s always a challenge to treat all units, departments and groups equally. Somebody always gets the hand-me-down sweaters or their big brother’s winter coat. Our College of Liberal Arts, despite being dynamic and diverse, as well as one of our largest colleges, has been doing [...]
Whatever gets the job done.
Monday, August 27th, 2012In our department we value creativity. We have a pretty relaxed environment. Hours aren’t 100% scripted and our dress code is pretty relaxed. We have a voice in the design of our offices and creative spaces. In the Higher Education world I would say we operate outside of the norm. However, none of this would [...]
Welcome to the Big Show!
Tuesday, August 7th, 2012Every year as a part of our paid sponsorship with Athletics we get to create a short video to be played during football games. Yes, that is accurate we (the university) have to pay to get a 30 second message up on the Jumbo Tron at each of our home football games. I understand it, but [...]
Team Bonding
Thursday, June 28th, 2012Part of us met with local team members to plan out our marketing strategies for the next two years.
Where marketing meets storytelling
Thursday, April 19th, 2012Relentless, Justin Smith’s film about our student formula racing team, marks a major change in how we do online storytelling. We’ll be releasing the film on the web this Saturday, and hundreds of race fans and other teams are already queued up to see it as soon as it launches. It’s a strong, compelling piece [...]
Fermenting creativity
Thursday, March 22nd, 2012Our Web Communications team visited OSU’s pilot brewery today to learn why our fermentation science and brewing program is arguably the best in the nation and unquestionably one of the top half-dozen in the world. Our team is charged with telling this story online, through images, narrative, video and multimedia. The great thing about working [...]
