The Web Communications department has changed dramatically over the past few years as we try to keep pace with the evolving digital landscape. The advent of web video, social media and mobile devices has redefined how we communicate. As a reflection of these changes, our team has grown from three web specialists to a group of eight media professionals and three interns, including video producers, animators and motion designers.
While the web is still a primary delivery vehicle for our work, our content also regularly appears at major campus events, on broadcast television, PBS and the PAC-12 Networks. Video and motion graphics now make up the vast majority of our billable hours. To reflect these changes, we’re changing the name of our team to Interactive Communications. We’re hoping the term “Interactive,” is more inclusive of the work of our entire team, whether it’s a website, a documentary film appearing on television that has a companion website, a multimedia piece integrated into a live event or whatever we discover we’ll be doing tomorrow.
We’re excited by the new possibilities available with every advance in technology, and we’re looking forward to continuing to work with all of you in 2014 as we carry our integrated marketing and communications plan forward in the digital space.
Here’s a look at some of the exciting projects we worked on over the past year: