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Analytics: Oct./Nov. 2013

December 2nd, 2013

We are in the middle of the holiday season at the moment, but that doesn’t mean we still can’t take a look back at the past few months of web traffic:

Here’s a look at the stories we took down.

previous homepage stories

Floralia was up on the homepage for a very, very long time. It was our first experiment with a microsite and was VERY well-received by the College of Business.

The stories currently linked on the homepage include:

Creating great writers: A feature about EVERYTHING Writing at Oregon State: from a new partnership with a nonprofit in east Oregon, to the new low-residency MFA in Bend, to talented students choosing Oregon State over world-class programs like Iowa. Big things are happening for writers here.

Rocking outdoor education: My big summer project: A feature about the Adventure Leadership institute here at Oregon State and the impact its made from the very start with prominent climber Willi Unsoeld

Making it happen: A great student story about Joyce Madriz: an undergrad biology student following her dreams! This story is also up in Spanish.

Amphibians are crashing: A Terra story about herpetology, which I don’t even understand, so you’ll have to read to find out more!

On a wing and a dare: Another great Terra story about drones. Drones are such a hot topic now, and the dudes in our office obviously love them.

On the video side, we gained 471 subscribers and lost 124 subscribers for a net gain of 347. We currently have 5,658 subscribers to the Oregon State Youtube channel. “Welcome back to Oregon State”, our “short tour” campus video has 141 likes and only one dislike, counting it as our “most engaged” video.

And here’s a look at our top videos:

top videos

Darryl says: In this time period, we saw a nice bump in views in comparison to our last report.

The Welcome Back video was inspired by a video that an improv group created. It was one of our top performing videos, and in a very short time and little to no promotion at all. While edgy, the video inspired over 100 likes and multiple comments within a week of posting. The amount of time we spent creating the video was minimal as well, we spent a couple hours planning the idea of the video, a day to shoot and just a couple hours to edit.

The Bass fishing video we created generated an impressive 18,883 views due to an interesting viral video that recommended our video as a follow up to watch. Most of these views originated from Brazil, which leads us to believe that the recommendation must have been localized to that country.

Our Beaver Nation commercial, as mentioned in the previous report, is also performing well and we continue to receive good feedback on it. We also finished up our 1-minute version of this video, using similar visuals yet a unique take on messaging.

Other videos in this timeframe include the Fire video and two accompanying profiles. While they don’t have many views, we fully intend on pushing the piece out to different sources. We also recently finished up our campus recruiting video for the OSU Cascades Campus, a fun video with all the spirit of Central Oregon.

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