From our presentation at the Drupal Bootcamp earlier this week, here are ten tips for better web content. Follow these and your page will automatically be ahead of most of the others out there.

  1. Use brief introductory copy on every major page: three lines max, aimed at new users
  2. Avoid dense blocks of text
  3. Make page scan-able by using ordered and unordered lists
  4. Make page scannable by employing headings at least down to <h4>
  5. Write titles and headings so that a user could read them alone and have a strong understanding of the whole page
  6. Use bold/italics sparingly
  7. Never use all caps
  8. Never underline text for emphasis unless it’s an actual link
  9. Instead of “click here” make descriptive text into a link
  10. Follow AP Style
– David

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6 thoughts on “Ten rules for web content

  1. David,

    “7. Never use all caps”

    But title of this article is:


  2. Thanks for depicting such erudition about the web content which is the soul of the web and it is also said to be King, in the SEO industry.According to my perception. Surely, content is king but both design and content matters in engaging the users towards the website.

  3. You have to add some extra points on these above rules.
    1. Proper use of H1 to H4 tags regarding your website keywords.
    2. Make 1 or 2 catchy call to action button headlines.
    These web content points were given by Auckland based web design company for my business website.

  4. Hi to all, the contents present at this web page are actually awesome for
    people knowledge, well, keep up the good work fellows.

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