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Interactive Communications

Archive for April, 2012

Where marketing meets storytelling

Thursday, April 19th, 2012

Relentless, Justin Smith’s film about our student formula racing team, marks a major change in how we do online storytelling. We’ll be releasing the film on the web this Saturday, and hundreds of race fans and other teams are already queued up to see it as soon as it launches. It’s a strong, compelling piece […]

An Event Apart

Monday, April 9th, 2012

Last week I got a chance to attend An Event Apart in Seattle, here are some of my notes from the event, a lot was covered, these are just a few things that jumped out at me: Jeffrey Zeldman – Content First! Content is a design problem. Our designs are often hostile to content. Design […]

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