Relentless, Justin Smith’s film about our student formula racing team, marks a major change in how we do online storytelling. We’ll be releasing the film on the web this Saturday, and hundreds of race fans and other teams are already queued up to see it as soon as it launches. It’s a strong, compelling piece [...]
Archive for April, 2012
Where marketing meets storytelling
Thursday, April 19th, 2012An Event Apart
Monday, April 9th, 2012Last week I got a chance to attend An Event Apart in Seattle, here are some of my notes from the event, a lot was covered, these are just a few things that jumped out at me: Jeffrey Zeldman – Content First! Content is a design problem. Our designs are often hostile to content. Design [...]
