I just want to say something ahead of this video. We definitely don’t agree/identify with the message these guys are delivering about Fraternities and their members. The Greek System at OSU does more good with their philanthropy and volunteering than most students ever consider. That being said, if you don’t find this amusing, you need to check yourself for a pulse.
You can take a lot away from this, but the part I want to focus on is the fact that it was made by students at the university. It was nicely shot, it followed a planned out script and definitely hit home with the intended audience (other college students). Having a student body who produces quality content like this can’t be underestimated. The reach this video has will typically exceed what we are able to muster with university resources.
Videos like this get passed down the chain to prospective high school students who, yes want to get a quality education and meaningful career, but also want to have fun and typically don’t think further into the future than what they are going to do on the weekend. No it doesn’t mention academics, esteem or any of our selling points, but it does create a link, in their brain, between OSU and fun. Outside of mind control this is about as good as it gets for influencing opinion and sentiment in our audiences.