It’s Civil War time again and battles of all types have been raging between Oregon State University and the University of Oregon. In the middle of it all the Web Communications department has been waging a war of our own. For the last few months it has been our goal to surpass the number of Duck channel views and subscribers on YouTube. Well what better way to accomplish a goal than to take advantage of a rabid and passionate audience. Because of the incredible support and dedication of Beaver Nation we were able to accomplish our goal (on the actual day of the civil war none the less!).
Much of the success can be attributed to clever cross promotion on our other social networks. Also, we had some real success recently with a couple videos. Even reaching the top 25 videos on YouTube EDU.