We’ve just launched the Powered by Orange Web site, part of our newest campaign. Unlike traditional campaigns where the audience is expected absorb the message and then somehow recall it when it comes time for action, in this campaign, the audience can actually participate, and even wind up running the show.
There are a host of social media elements to this effort, including an interactive Google map that can be tagged with the locations of Beaver-powered buisnesses or sites that proove OSU’s impact on the community. There are also LinkedIn and Facebook groups, a comments-enabled blog, a Twitter feed, Flicker and YouTube content.
Let us know what you think of the campaign. And don’t be afraid to join in.