We recently conducted a series of focus groups on our OSU Web presence, specifically the home page. The results were fascinating. And, unfortunately, not all of the results turned out the way I would have wanted.
For example, I would have hoped for a larger number of tweeters, but only 5% of our subjects used Twitter regularly.
Still, Twitter is an important communications platform. It’s the first worldwide application streamlined for cell phone use. We get amazing and immediate feedback. And I expect it’s going to grow exponentially as handheld devices and cell phones try to keep up with the iPhone.
It’s never good to ignore data, but sometimes you have to take risks. I will be willing to bet that the number of Twitter users will grow next year.
Daniel Schorr was recently introduced to Twitter (he now tweets), and he used a wonderful analogy, calling it the modern equivalent of the ancient Greek marketplace known as the Agora, where people would gather to share ideas and hear feedback (okay, it was only open to free-born males with property; the ancient Greeks were enlightened, but not that enlightened).