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Web Communications

Archive for March, 2009

Powered by Orange

Monday, March 16th, 2009

We’ve just launched the Powered by Orange Web site, part of our newest campaign. Unlike traditional campaigns where the audience is expected absorb the message and then somehow recall it when it comes time for action, in this campaign, the audience can actually participate, and even wind up running the show. There are a host [...]

Why should OSU Twitter?

Monday, March 9th, 2009

We recently conducted a series of focus groups on our OSU Web presence, specifically the home page. The results were fascinating. And, unfortunately, not all of the results turned out the way I would have wanted. For example, I would have hoped for a larger number of tweeters, but only 5% of our subjects used [...]

Craig Robinson, First Coach

Tuesday, March 3rd, 2009

YouTube Direct

  • University Relations and Marketing Offices

  • join the IMC network

    Join other OSU web communicators on the IMC Ning network.