What are the benefits of online marketing and Web communications? Certainly one is the ability to track and measure metrics in a way not possible with other more traditional forms of communication. Here’s an interesting blog post that covers return on investment. How do you measure your return on investment in the incipient arena of social media? In a tight economy, we’re going to have to start measuring the impact of our efforts in this area:
2009 will be the year when the pendulum swings from experimentation to accountability.
WineLibraryTV entrepreneur also said it well back in October in his infamous tirade of the importance of ROI in a down economy. It’s even more applicable today.