Web Communications

We’ve added a directory of social media sites and projects to the main OSU website. If you know of any more projects to add to this list, just let us know. Social media is exploding, not only from the tight economy, but because it’s unavoidably becoming a mainstream form of communication. You could follow, for [...]

What are the benefits of online marketing and Web communications? Certainly one is the ability to track and measure metrics in a way not possible with other more traditional forms of communication. Here’s an interesting blog post that covers return on investment. How do you measure your return on investment in the incipient arena of [...]