Official Session Name: (9am)
The Serious Games Market : Segment Size (and Where Opportunity Lies)
Marketing folks rambled about marketing crap, and I worried I was at the wrong conference (until a following session, where I confirmed I was in the right place).
The interesting thing about this conference was how it threw such a diverse group into the same room (from corporate training tool marketers to educational researchers to military contractors).
Raw Notes: Continue reading