Be professional at personas and email marketing

A marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience. –Ardth Albee The main purpose of personas is to simulate the different customer segments in the real world. Before we start …

Is the current model of online advertising dangerous?

The potential hazards that the current model of online advertising presents for society? After read the assigned readings and videos, I had more cognition about the current model of online advertising presents for society. First of all, many sources provide trustable information that visitors’ privacy right are being challenge because of the current online advertising, …