Why Nike has Mastered the Art of Online Brand Management

Nike is no stranger when it comes to controversy. They have been in the news time and time again about high profiled athletes being on the receiving end of controversy that has damaged the reputation of the brand and the athletes. In some extreme cases it has ruined the career for these athletes. A few …

Personas in Email Marketing

What is a Marketing Persona?A persona is a typical type of profile or a person created to represent the target market for a brand/company. Persona marketing is used to identify the demographics, attitudes, and behaviors of a person who will potentially visit their site. This enables you to focus on selling to one customer rather …

Potential Hazards that the Current Model of Online Advertising Presents for Society

Have you ever been sitting on the couch talking to a friend about a certain subject and then a few moments later you check your social media and an ad for that subject pops up? Well same, and this is due to an algorithm called “Voice Sniffer” which allows for smart devices to record and …

What To Do When Your Webpage Doesn’t Rank

If you are trying to grow your business or increase sales it is very important to make sure your webpage has a high rank. The higher the rank, the higher your webpage will be listed as most people only click on the top few web pages off of Google or any other search engines. Here …

5 Ways To Increase Landing Page Conversions

What is a conversion? A landing page conversion rate is used to see the performance of your landing page and tells how well your audience is responding to your call of action. After reading this blog you will get an understanding how 5 simple steps will increase your conversion rate and have a more successful …