What is a Marketing Persona?
A persona is a typical type of profile or a person created to represent the target market for a brand/company. Persona marketing is used to identify the demographics, attitudes, and behaviors of a person who will potentially visit their site. This enables you to focus on selling to one customer rather than to a geographic region or vertical marketing.
Personas in Email Marketing
Personas are key for creating a strong and effective email marketing campaigns. Highly targeted emails that focus on a customers demographics, attitudes, or behaviors, will get more opens, clicks, and engagements. Targeted emails are also more optimized for lead generation and is likely to increase the conversion rate.
Email marketing is a very effective way to reach your target market and get them informed/interested in the product your are trying to sell. After you get a following or a list of emails there are many ways to increase your chances of them converting into customers but it is very important you write engaging emails to keep them around. When writing emails keep in mind to keep in short and sweet. The longer then email the better the chance the reader gets bored and disengaged. Make sure to not write like a robot and keep it interesting by adding some personality into it. Make sure to be interactive and ask questions. The goal is to have the reader feel like they are reading an email from their best friend and not from a corporation.
My Persona – Nike
For my project I decided to focus on a persona based on Nike. This person is in his early 20s who just graduated college and has a full time job. He is very active as he enjoys lifting weights, running, and playing basketball. He believes living a healthy, fit life is very important for his mental and physical health. He values his comfortable shoes for running and his clothes for the looks. Nike is a company that can support this customer as they offer the best workout clothes and shoes on the market. They have shoes designed for running that offer comfort and cushion with every step. They have next level clothes that have a very appealing look and are made out of dri fit material for enhanced workouts.
Duistermaat, HennekeHenneke, et al. “37 Tips for Writing Emails That Get Opened, Read, and Clicked.” Copyblogger, 11 Oct. 2018, https://www.copyblogger.com/37-email-marketing-tips/.
“Using Buyer Personas in Email Marketing Campaigns.” Mojo Marketing – Cloud, IT, & Telecom Marketing, 7 Mar. 2019, https://gimmemojo.com/2018/01/15/using-buyer-personas-email-marketing-campaigns/.