At nearly $100 for one of Cochrane’s machines they were just too expensive for the average homemaker. In fact “In a long interview with the Chicago Record-Herald on November 24, 1912, she explained what she had learned about selling dishwashers to householders: “When it comes to buying something for the kitchen that costs $75 or $100, a woman begins at once to figure out all the other things she could do with the money. She hates dishwashing—what woman does not?—but she has not learned to think of her time and comfort as worth money. Besides, she isn’t the deciding factor when it comes to spending comparatively large sums of money for the house (Fenster, 2008).”
It wasn’t until the 1950’s that the dishwasher began to really make a presence in the average American home. In the 1970’s most homes that were built came standard with a built in dishwasher. The appliance is still considered by many to be a luxury item and others a necessity in the modern home. There have been numerous updates and improvements to the design over the years but the basic principle of hot soapy water being thrown across dirty dishes with a scolding hot rinse at the end is still being used today.