You’ve just published your first webpage on the world wide web – it looks great and you feel very proud of it. But… you have a problem. When searching for your page, you find that it does not rank very well compared to your competitors’ sites and you have to click all the way to the fifth page of Google in order to find it. That’s going to be problematic for you since the majority of people do not wander past the first page of their browser, and currently, traffic to your website will be very limited in this circumstance. However, not all is lost as there are a few simple things you can do to improve your webpage’s rank. Below I provide three important tips that will surely get your page to rank higher, and will ultimately allow all of that great web traffic that you were expecting to flow right in!
Good content creation and its relevance to your subject is one of the most important aspects of getting your webpage to rank. Without it, your page will not stand out and will be lost in a sea of pages too similar to yours. In order to keep your content relevant, you should focus on finding a good keyword phrase that will help attract people to your page. Try thinking about what people would type into their browser when searching for your topic and develop a keyword phrase based on this. From there, incorporating your keywords into your page’s content is also helpful. Including part or all of your keyword phrase into your page’s URL, title, and heading or subheadings will greatly benefit your search engine optimization. However, while this is an important part of your content’s relevancy, do not overdo it – keep your writing as natural and readable as possible and try to avoid blatantly overusing your keywords just to increase SEO.
As WordPress, Wix, or any other web platform you might be using continues to update their features and user interface , you should be updating your webpages as well. But in order to have your webpage rank more effectively, you should consider taking it a step further by continuously improving your site in addition to just regularly checking in on it to make sure everything is running smoothly. According to Search Engine Journal, drastic changes or improvements to your page may not show results until months later. This is because Google’s algorithm has to re-evaluate your entire site after these changes have been made, which takes time. To combat this issue, continuous improvement on your page will be helpful to staying relevant and you won’t suffer from the lag time that you would normally experience when updating your site sporadically.
Effective Title and Description Metadata
Creating effective title and description metadata will also help improve your page rank. Title metadata is that bold blue phrase that you click on when searching for anything on your browser. This links you to the relevant webpage for the topic you are searching for and is the most important type of metadata for your page. Description metadata or meta descriptions is displayed under the title metadata and is usually two sentences giving brief information about your page. This is used to draw visitors to your site and to help confirm that the content your page is sharing is relevant to the topic they searched on their browser. When both of these forms of metadata are set up successfully, higher numbers of visitors will want to click on your webpage. Making sure that both the title and description metadata match the content on your page is essential for helping you rank better.