1.3 Online Video Platforms

There’s countless Online Video Platforms (OVPs) available. The most popular of them is also free: YouTube. What makes it onto this list, though, are platforms with a feature set focused on the EDU market. Single sign-on support and integrations with platforms such as your institution’s learning management system, lecture capture solution, and web collaboration tools (such as Zoom or WebEx) are key. That’s why you won’t find Vimeo, Brightcove, of VBrick’s Rev on this list.

This survey of tools is likely to be the most incomplete as testing a number of these functions would require a degree of access to the platform that a vendor is likely hesitant to provide.

Kaltura

Supported Integrations: Canvas, Moodle, Brightspace by D2L, Blackboard

Comments: The market leader in the EDU vertical for video platforms, Kaltura recognized early in its existence the needs of the educational market and tailored a number of their features to that market. While also providing services to OTT and enterprise verticals, Kaltura continues to put a great deal of emphasis on EDU, regularly developing new tools for the industry and allowing for numerous 3rd party integrations. it is the most innovative of the online video platforms, providing you with a lot more than just the ability to share and play videos. They’ve innovated enhanced video functionality which turns a passive playback experience into an engaging experience for students and educators.

Panopto

Supported Integrations: Canvas, Blackboard, Moodle, Sakai, Bridghtspace by D2L, Bridge, Cornerstone, Saba, SAP SuccessFactors

Comments: Probably the platform with the most momentum at the time of this writing, Panopto is best known for its lecture capture capabilities, providing both software and hardware based solutions.

YuJa

Supported Integrations: Canvas, Moodle, Brightspace by D2L, Blackboard

YouTube

Supported Integrations:

Comments: It’s a tough call to include YouTube on this list. While it does provide single sign-on functionality through Google Apps/GSuite integration, YouTube hardly provides the kind of security that an EDU deployment requires (i.e. FERPA protections). YouTube’s primary goal is to get your video to as many viewers as possible. For a student assignment, that can be catastrophic. There is no easy way for a student to upload their assignment to YouTube and share it exclusively with an instructor or a cohort of peers in a class. You’re also not going to find any administrator level tools that will allow you to support your users.

Sonic Foundry Mediasite

Supported Integrations:

Comments: Among the biggest of the old school lecture capture providers, Mediasite started as on on-premise solution and has since migrated to the cloud. They continue to exist as a holistic A-to-Z solutions provider, from capture appliances to video delivery.

Echo360

Supported Integrations:

Comments: Mediasite’s chief rival in the early days of on-premise lecture capture solutions, Echo360 remains a force to be reckoned with as it too has moved to the cloud. Echo360 continues to provide complete lecture capture solutions to institutions.

MediaAMP

Supported Integrations: Blackboard, Canvas, Moodle, Drupal, Google, Zoom, Adobe, WordPress

Comments: Emerging originally out of development at the University of Washington, it was built atop a commercial media platform and customized for educational use.

VidGrid

Supported Integrations:

Comments: Formerly known as ilos.

Opencast

Supported Integrations:

Comments: Formerly known as Matterhorn, one of the oldest of the EDU online video platforms, Opencast grew up as a collaborative effort between a number of institutions but never made it into the cloud. Instead, Opencast Matterhorn institutions host servers on-premise and do most of the support and development in house or through 3rd party commercial firms.

Indeed, the inclusion of Opencast in this survey can be considered questionable given that it’s not hosted in the cloud and thus may not be considered “online”, but it should still be considered by institutions should they wish to explore on-prem solutions, particularly institutions where cloud hosting may not be a viable option.

As Opencast matured, firms cropped up to provide hosting and development services, which is how Extron came to offer a commercial version of Opencast dubbed Entwine, before ultimately getting out of the market.

Without a commercially available cloud-based solution, a number of past supporters of the platform who can no longer justify the cost of in-house development and on-prem hosting are migrating away from Opencast.

Instructure Canvas Studio

Supported Integrations: Canvas

Comments: Formerly known as Arc.

Cloudinary

Supported Integrations:

ShareStream

Supported Integrations:

TechSmith Screencast.com

Supported Integrations:

Comments: Not necessarily focused on the educational market, TechSmith’s Screencast.com is so ubiquitous as to warrant a mention here. TechSmith’s Camtasia and Snagit tools both upload directly into Screencast.com and sharing your video from Screencast.com is as simple as copy/pasting a URL.

TechSmith Knowmia

Supported Integrations: Canvas

Comments: Formerly known as Relay, Knowmia is TechSmith’s EDU focused platform, with its own barebones screen recording tool. Users of TechSmith’s Snagit tool can also directly upload into the platform.

Microsoft Stream

Supported Integrations:

Comments: The most mysterious of video platforms, most institutions may be unaware that they have access to Microsoft Stream, which is likely included with their Office 365 site license. Inclusion of Microsoft Stream on this list may be controversial as it has no particular focus on EDU, but as it’s part of the Office 365 suite and thus works with your institution’s single sign-on solution, I’m including it here.

Illumira

Supported Integrations:

Comments: Formerly known as NJvid.com

Warpwire

Supported Integrations:

Ensemble Video

Supported Integrations:

Zoom

Supported Integrations: Canvas, Kaltura, Panopto, many more

Comments: An unusual contender until you think about it. Zoom is known as a popular and easy to use web collaboration tool. But Zoom also has exceptional screen recording capabilities and provides enterprise users with copious amounts of cloud storage and integrates through your institution’s single sign-on solution. While many institutions currently use Zoom’s extensive marketplace to move their recordings to other platforms, such as Kaltura or Panopto, arguably, you can use Zoom as your institution’s lecture capture solution as well as your storage and delivery platform. The full suite of expected functionality isn’t there yet (there is no public or secure portal yet), should Zoom ever choose to pivot in this direction, they’d likely disrupt the market. It won’t be long before institutions start asking themselves why they’re paying for both Zoom and another platform.

Last updated: July 30, 2020

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