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PROJECT ACTIVITIES

This public service will provide the residents of Oregon and beyond with online science-based information about pest management in both English and Spanish.  Access to this information will enable users to make informed decisions to manage pests using Integrated Pest Management (IPM) strategies.  Weed management and pollinator health content are areas of focus for this resource.  Existing content will be mined and permissions will be sought for inclusion in the resource.  Original content will be developed and maintained in consultation with a range of stakeholders, including culturally specific organizations serving Spanish-speaking families.

OSU will analyze the risks of general-use and restricted-use pesticides available in Oregon for structures and landscapes.  Developed by OSU scientists, pesticide exposure scenarios will be used to demonstrate the potential risk of particular pesticides in specific scenarios to human health and the environment. This scenario-based risk assessment will convey the degree of risk from using a particular pesticide’s active ingredient in a specific scenario for both the applicator and any bystanders, including pregnant women and young children.

Visual and written content in both English and Spanish will be developed to convey this critical pest management and pesticide risk reduction information.  Increased knowledge and adoption of effective IPM strategies by users will reduce the risks of pests and pesticide exposure pose to human health and the environment, particularly water-ways and pollinators.

See the Development Plan for a summary of technology and content.

INTENDED AUDIENCE

Stakeholders have resoundingly requested that OSU to plan this high-priority information service geared toward important audiences that are currently under-served by OSU’s Integrated Pest Management resources.  These groups include:

  • The general public.
  • Landscape professionals and retail nursery workers.
  • Professional land managers.
  • OSU Master Gardener, Naturalist, and Beekeeper volunteers.

Because this important pest management information is otherwise inaccessible to these broad audiences, we expect the resource will be widely utilized by people looking to solve pest management challenges throughout the Pacific Northwest region and beyond.

EVALUATION

An outcomes-based IPM education and evaluation model will guide assessment.  We will use a range of methods and data streams to determine if this educational resource leads to changes in users’ knowledge, skills, attitudes, and behavior that in turn lead to effective pest management strategies and reduced misuse of pesticides.

ORGANIZATIONAL CAPACITY
OSU Extension Service has assembled a team of content experts, toxicologists, and communications specialists to develop this educational resource in both English and Spanish.  The team includes faculty and staff from OSU’s Department of Horticulture, Extension and Experiment Station Communications, and Integrated Plant Protection Center with in-kind and administrative support from the College of Agricultural Sciences.  Through the OSU Agriculture Research Foundation, we have nonprofit 501(c)(3) tax status for fund development.  OSU already provides extensive information on pest management and pesticide safety for agriculture, forestry, and schools.  Stakeholders have asked OSU to interpret this trove of information and make it available and accessible to audiences that are currently under served by  OSU’s pest management information resources.

STAKEHOLDER ENGAGEMENT

We want to get it right to ensure this important information service is clearly and effectively written and understandable for both English- and Spanish-speaking audiences.  As a community-based and design-research-informed process, OSU will conduct an equitable and inclusive stakeholder engagement process to solicit feedback from diverse constituents, agency partners, industry, and the general public to inform the development of this statewide information resource.  We will contract with six to ten culturally specific community organizations to help us develop original pesticide communications content.  Stakeholders will include members of communities facing greater risks from pesticide exposure.

DEVELOPMENT COSTS

The cost to develop the base pesticide information displays and technology for this information service is projected to be about $1.3 million, which includes the equivalent of 7.48 full-time employees (OSU faculty and staff).  We also expect variable costs of about $2.0 million to develop at least 660 content pages focused on individual pest cases common  to the Pacific Northwest.  This statewide resource will be reflective of the breadth of pest challenges faced across Oregon.

FUNDRAISING PLAN

As a high-priority project, we have garnered $775,000 in initial funding through pledges of in-kind funding from OSU and cash contributions from East Multnomah Soil and Water Conservation District, OSU Pollinator Health program, and a consortium of agencies with Metro serving as fiscal agent,

We are initiating a first-in-nation, community-supported information service to make the important content outlined in this proposal available to people in Oregon and beyond.  Funding is being sought from other OSU administrative units; government agencies are being asked to provide cash contributions to underwrite budget items appropriate to their mission; tax-deductible donations are being solicited from businesses, community groups, and individuals; and grants are being pursued from private and corporate foundations whose funding interests are aligned with the goals of this educational service.  Permissions are being sought from OSU’s Foundation and Research Office to apply for additional grants as an OSU funding priority.

TRANSPARENCY AND ACCOUNTABILITY

As a community-based information service, OSU will engage stakeholders with multiple opportunities for participation, including the following opportunities:

Advisory group: We will conduct biannual meetings using Oregon public meeting law procedures.  All stakeholders and the general public are encouraged to participate via in-person meetings or remotely via web-based technology.

Annual report:  We will summarize project progress, including funding, staffing, technology development, content development, and evaluation.  All financial details associated with the project will be shared on the project website.

Inclusive engagement:  This project will invite stakeholder feedback through a facilitated and equitable process as we develop the content.

SUMMARY

The vision for this project was inspired by hundreds of people and organizations concerned with pest management in homes, buildings, and landscapes; pesticide risk reduction; human health; and the health of Oregon’s environment. We envision the development of these IPM tools as a way of supporting individuals, businesses, and public agencies in making informed management decisions and promoting a statewide movement that includes governmental agencies, elected officials, nonprofit and community organizations, corporations, local businesses, and individuals.

Thank you for this opportunity to develop a new service to provide high-priority information on pest management and pesticide communications for Oregon and beyond!

 

 

 

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