Innovative challenge video

See the 2-minute video on YouTube.

See the Fundraising Case Statement and Postcard for more information about this innovative program.

Video script

What is the problem?

Pest problems in the home and landscape happen to all people-of all ages- and there is an increasing number of pest problems here in Oregon and across the Pacific Northwest.

Why does the solution not currently exist?

Currently, there is no unified strategy or educational resource to help Oregonians diagnose pest and plant problems and determine safe and effective management strategies for homes, landscapes, and public areas.

Who is the audience and how will the innovation impact their lives?

Resoundingly, stakeholders have requested (and provided contracts) for OSU to plan this high-priority information service geared toward important audiences that are currently under-served by OSU’s Integrated Pest Management resources.  These groups include include:

  • The general public.
  • Landscape professionals and retail nurseries.
  • Professional land managers.
  • Master Gardener and Master Beekeeper volunteers.
  • Retail nursery employees.

We believe that providing access to research-based information on people’s mobile devices and computers can help them to:

  • Diagnose pest problems.
  • Determine management options.
  • Assess the risk and benefits of management techniques
  • And take informed action.

Manage pest problems and to minimize the risk of pesticide exposure to people and to our environment, particularly waterways, pollinators, and the soil ecosystem.

What is the approach?

As a design-informed community process, we will engage stakeholders from across the state in the development of this educational resources through focus groups and an advisory council.  We will conduct an out-comes based evaluation process that will provide rich feedback to the OSU team as we develop this mission-critical public service.

Text content will be written in simple language, in English and Spanish, and visual content will empower users to diagnose problems and determine their best solutions..

Why is the team the right group to tackle the problem?

This project will bring together the best of OSU including:

  • Administrative support and permissions from the College of Agricultural Sciences and associated OSU and ARF Foundations.
  • Content experts from Department of Horticulture across the state to set priorities, establish an outline and review content for factual accuracy.
  • Toxicologists from The Integrated Plant Protection Center (IPPC) to analyze risk of pesticides to the human health and environment.
  • Experts from Extension and Experiment Station Communications (EESC) to develop technology and communications strategies.
  • A team of contractors and staff to build out at least 660 content pages.

Why is now the time?

Based on 2+ years of planning, we are ready to assemble our team of OSU faculty, staff and contractors.  We are requesting $200,000 in innovative funds to catalyze this important, state-wide effort.  These funds will be leveraged by at least $770,000 in pledged resources toward the $1.3 million dollar base development costs for this mission-critical public service.

Additionally, we have identified at least 660 individual content pages focused on pests and and plant problems divided into animal pests, household pests, weeds, and plant problems sections.  The anticipated cost of this build-out is $2. Million.

Funding is being sought from other OSU administrative units; government agencies are being asked to provide cash contributions to underwrite budget items appropriate to their mission; tax-deductible donations are being solicited from businesses, community groups, and individuals; and grants are being pursued from private and corporate foundations whose funding interests are aligned with the goals of this educational service.

Oregon State University Extension Service prohibits discrimination in all its programs, services, activities, and materials on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, genetic information, veteran’s status, reprisal or retaliation for prior civil rights activity. (Not all prohibited bases apply to all programs.)


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