Innovative challenge video

See the two-minute video on YouTube (application to OSU Extension Innovative grant program).

See the Fundraising Case Statement and Postcard for more information.

Video script

SolvePestProblems.org.

What is the problem?

Pest problems in the home and landscape happen to people of all ages and there is an increasing number of pest problems here in Oregon and across the Pacific Northwest.

Why does the solution not currently exist?

Currently, there is no unified strategy or educational resource to help Oregonians diagnose pest and plant problems and determine safe and effective management strategies for homes, landscapes, and public areas.

Who is the audience and how will the innovation impact their lives?

Resoundingly, stakeholders have requested (and provided contracts) for OSU to plan this high-priority information service geared toward important audiences that are currently under-served by OSU’s Integrated Pest Management (IPM) resources.  These groups include

  • The general public.
  • Landscape professionals and retail nursery workers.
  • Professional land managers.
  • Master Gardener, Master Beekeeper, and Master Naturalist volunteers.

We believe that providing access to research-based information on people’s mobile devices and computers can help them  manage pest problems and to minimize the risk of pesticide exposure to people and our environment.

What is the approach?

Text content will be written in simple language, in both English and Spanish, and a wealth of pictures and drawings will empower users to diagnose problems and determine the best solution.

As a design-informed community resource, we will engage stakeholders in the development of the content through focus groups and an advisory council.  An outcomes-based evaluation process will provide rich feedback to the OSU team.  The results will be shared with funders, stakeholders, and the broader scientific community.

Why is this team the right group to tackle the problem?

This project will bring together the best of OSU, including

  • Administrative support and permissions from the College of Agricultural Sciences and associated foundations.
  • Content experts from Department of Horticulture across the state to set priorities, establish an outline and review content for factual accuracy.
  • Toxicologists from the Integrated Plant Protection Center (IPPC) to analyze risks of pesticides to the human health and environment.
  • Experts from Extension and Experiment Station Communications (EESC) to develop technology and communications strategies.
  • A team of contractors and staff to build out at least 660 content pages.

Why is now the time?

Based on over two years of planning, we are ready to assemble our team of OSU faculty, staff and contractors.

We are requesting $200,000 in innovative funds to catalyze this information resource.  These funds will be leveraged by $775,000 in pledged contributions, which will enable us to initiate base development for this mission-critical public service.

 


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