Brand Summary

Due to the fact I do not have much hands-on business job experience it is very important that my brand displays other qualities employers value. That lack of experience in the relevant fields is, at this point in my life, my biggest weakness. I think the best brand I could offer would be as a young college graduate that is hungry to develop their career. More specifically, many employers think of younger employees as having the potential to learn or implement new or different techniques at a company and push hard to prove themselves. I can use this expectation to my advantage by marketing myself towards it and pushing an energetic forward-facing image.

How you would present yourself in a novel and creative situation wanted ad if necessary?

While flexing my knowledge of a particular company may not be practical in a situation wanted ad, I would still try to show broader industry level knowledge and skills by referencing things like program languages (think SQL or Python) or the ever increasing demand for analytical skills. This furthers my brand by showing my strong interest in the position beyond just whatever the salary ends up settling at. Additionally, I would express a desire to learn in the position and become familiar with the staff and requirements of the post in order to succeed. To cap things off it is important that I impart on the hiring manager that I am interested in learning and implementing techniques and technologies that boost workplace efficiency. This shows how I am interested in furthering the businesses goals and trying something new. Beyond that, it is imperative that I stress the parts of my experience that, while they may have not provided directly related job experience, have taught me other soft-skills. Skills learned include things such as teamwork or communicating with the public in an effective, professional manner. By marketing myself as a new graduate with a passion for the industry and experience working with a team I may not be able to snag every hiring manager’s attention but I can potentially get a spot where both myself and the employer end up informed and satisfied.

Got any book recommendations?