Aug
27

Evaluation, Maslow’s hierarchy of needs, and social media

From Social Networks: What Maslow Misses | Psychology Today – via @mslogophiliac

“Humans are social animals for good reason. Without collaboration, there is no survival. It was not possible to defeat a Woolley Mammoth, build a secure structure, or care for children while hunting without a team effort. It’s more true now than then. Our reliance on each other grows as societies became more complex, interconnected, and specialized. Connection is a prerequisite for survival, physically and emotionally.”

This statement, which I found on Harold Jarche ‘s blog, applies to evaluation as much as it applies to the example provided by Psychology Today.

Evaluation is a collaborative effort; a team effort, a social effort. Without the collaboration, evaluation lacks much. I’m not sure that survival is dependent on evaluation and collaborative effort; perhaps. The evaluator may know all about evaluation and yet not be able to solve the problem presented by the client because the evaluator doesn’t know about the topic needing to be evaluated. The evaluator may know about something similar to and different from what the client needs and yet, not know about the specific problem. Let me give you an example.

I’ve done a lot of evaluation in the natural resources area and as a result, I’ve learned much about various natural resource topics, including horticulture, plant science, crop science, marine science. I do not know much about potatoes. A while back, a colleague called me and asked if I could/would serve as the evaluator on a ZEBRA CHIP project. Before I said, Sure, I asked about ZEBRA CHIP. Apparently, it is a potato disease transmitted by bacteria carrying psyllid that is causing much economic devastation among growers. It shows up best when the potatoes are made into chips (hence the name). It looks like this: zebra chip. To me, it isn’t particularly stripped like the animal which offers its name, yet it doesn’t look like potato chips I’m used to seeing.  I”m told that there is an unpleasant flavor to the chips as well. I knew a lot about growing things, not about potatoes, even though I’ve worked with potato growers before, just not about this disease.

So, I said sure, only to discover that I have 11 lines in which to write a cogent evaluation section for the work that Extension will be doing (if the grant is funded). If the grant is funded, it will be a five year effort. A continuation actually, which brings me full circle–a collaboration of multiple universities, multiple disciplines, multiple investigators. So what could I say cogently in 11 lines? I suggested that perhaps looking at intention and confidence would be appropriate because we (remember, I said, “Sure”) would not be able to measure actual behavior change. And to overcome the psyllids and eradicate this problem (not unlike the spotted wing drosophila which is affecting the soft fruits of the NW, specifically blueberries), we would need to get as close to behavior change as possible once the teaching has occurred. How can social media be used here? Good question–something to explore. At what level of Maslow’s hierarchy is this collaboration?  Survival, sure. Somehow I don’t think Maslow was focused on economic survival.

my two cents.

molly.


 

 

 

 

Print Friendly, PDF & Email
Be Sociable, Share!


Post a Comment
Name:
Email:
Website:
Comments: