From Beth’s Blog, a really great resource (not just useful for nonprofits).
- A mobile-friendly web site or mobile landing pages.
- Inbound links must work from mobile devices!
- At least a mobile theme on your site, but responsive design is better. Many feature phones also are web-enabled, so mobile web can broaden your audience.
- Don’t start with apps, and only build them if you have a REALLY GOOD REASON – for example the Planned Parenthood campaign
- Infrastructure requirements are database and cms – make sure they work with your mobile platform
- Need an organizational culture open to failure and trying new things
- Requires strategy
- Build lists and collect cell phone numbers
- If leadership isn’t comfortable with mobile, teach them to use their phones
- Start with small experiments, low risk
The future ….
- The very near future is mobile content, not apps. what does your email, your website, your donation form look like on a phone? For most it looks pretty terrible.
- Don’t forget about the devices most people are actually using. At any given time, including the future, the low end of mobile will always be the biggest part of the market. You can do a lot of cool stuff with whatever the current low end of mobile is.
- Goodwill’s GoodProspects SMS to bridge digital divide – there is power in SMS