Patty’s 2nd blog

As a business student, I come to understand that marketing should be the focus in a business. It makes sense that we want to promote the business and have people become more familiar with the business. Adverting on the business is always done by every business, little or small, because that is how we spread the word of the company. I understand that organizations allocate more resources towards marketing because if we aren’t known and have a good publicity, they won’t grow. The famous super bowl half time, we see many commercials being played and even if they last 30 seconds and spend millions of dollars to air it, those products are seen by millions of people around the country even in the world. I think that organizations spend more money in marketing then employee recruitment and selection because even if the promotion of the product or services isn’t delivered well or the best, you will still attract customers and be known. On the other hand, recruitment and selecting should also be prioritized because its important to understand the person you are going to hire because it could result to losing money and spending double than what you anticipated. This could also cause problems within the organization with current employee and create another problem to the organization to focus on. A strength of an organization deciding not to prioritize recruitment and selecting could be that they don’t have to spend more money in focusing on hiring the right candidate. It could be a little risky making this decision because it might not be a problem right now in the organization but could be in the long run.

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