Reference shelf

A home for links to scholarly articles, insightful analysis, multimedia presentations and other reference works and resources on social media. Feel free to suggest additional links in the comments.

Research reports

Pew Project on The Internet & American Life – a project of the Pew Research Center. Best current and ongoing research on how  Americans use the Internet.

2010 Horizon Report – Report on a  qualitative research project established in 2002 to identify and describe emerging technologies likely to have a large impact on teaching, learning, or creative inquiry on college and university campuses within the next five years.

Social Networking in Government: Opportunities and Challenges. A January 2010 report by the Human Capital Institute (.pdf format)

Survey of Personal and Institutional Use of Electronic Communication and Social Media at Colleges and Universities, Winter 2010. (conducted by Sibson Consulting for the College and University Professional Association for Human Resources).

2009 Social Media & Online Usage Study by George Washington University and Cision Global Media Intelligence. Among other noteworthy findings: Nine out of 10 journalists surveyed report using blogs to find and develop story ideas, and two-thirds use social media sites.

Video/Multimedia Presentations

Web sites

(See the links section to the right for more)


  • Socialnomics – Blog by Erik Qualman, author of  the best-selling book  Socialnomics: How social media transforms the way we live and do business.
  • Clay Shirky’s Writings About the Internet – An adjunct professor in NYU’s graduate Interactive Telecommunications Program, Clay Shirky has been consulting, teaching, and writing on the social and economic effects of the internet since 1966.
  • ReadWriteWeb – News and information about social media. Of note: The Man Who Looked Into Facebook’s Soul,  about a massive project to data-mine Facebook and offer the resulting information to academic researchers.


OSU social media and engagement tools and support

  • Electronic Papyrus instructional design blog from EESC, rich with social media theory, discussion and practical tips for creating engaging content (largely dormant as of 2013)
  • – Index of department, faculty and student blogs hosted on OSU’s WordPress blogging site
  • Pachyderm, open-source multimedia development application for creating engaging, interactive modules for Web sites and presentations.

Tools on the larger Web

There are thousands of online collaboration tools out there. These are just a few of the more popular free-of-charge versions.

  • Flickr – Photo storage, archiving, organizing and community-building site
  • YouTube – Free vide-sharing site
  • SlideShare – Online presentation-sharing
  • Google Groups – Create discussion and collaboration groups, share documents privately or publicly.
  • Google Wave. Free, real-time collaboration and discussion tool. (In Beta preview, requires an invitation to join. Request one at the link.)
  • Ning – Create, discover and join topic-based social networks
  • FaceBook – Leading social networking site
  • Google+ – Fastest growing challenger to FaceBook; now allowing organizational accounts,
  • Twitter – Social networking in 140 characters or less (originally designed for use with mobile texting)
  • For more examples, see Wikipedia’s Social Media entry.


  • Virtual Teams: Getting Beyond Email. Online paper by Brad Jackson, founder and CEO of, on the challenges of retraining working teams to use “digital group memory” technology (Web-based collaboration and planning tools such as SharePoint, Google Wave, etc.). rather than defaulting to email – and why email is a poor project management tool.
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