With the web being so anonymous, judging impact would seem like a wild guess. But it’s not that wild. Here are some stats to explain what H2ONCoast does and doesn’t do for my outreach and engagement activities.

The first looks at pageviews in the last roughly, six months. A pageview is when a webpage has been viewed by one visitor. Compared to page hits it is a more accurate approximation of the number of people viewing your site (for a number of reasons we don’t need to go into here). Advertisers often pay for traffic to their sites in terms of pageviews.


This graph (above) shows the number of visits to the site’s various pages. Note that the “feed” is very high–that is the number of feed readers that subscribe to the blog during this period, so we can’t really count them as people per say, but we can attest to the number of people thought that subscribing to the RSS was worthwhile.

Next we have a graph comparing my blog to others on the blogs.oregonstate.edu server. This is only illustrative for comparison purposes and doesn’t say I’ve got some kind of corner on the “market” for OSU blogs—rather I’ve got a following that compares to others with different content.

Aug09topcontentBelow is a graph showing how visitors compared to other blogs on the OSU blogs server for the same period, but looks at whether they chose to “drill down” into parts of the blog. That’s useful for knowing that people were interested in a particular part of the blog and wanted to see what was inside after hitting upon a page, say through a search engine. Remember that most people now go to search engines for their starting point now–rarely to a discrete sites (like OSU’s main page, for example).

drilldown_6moSo what does all of this mean? It means that people are reading my blog, clicking into it its content, and receiving a feed of it to their RSS feeders. A number of on-line robots are also visiting and cataloging my content too, and untangling that from the overall picture is difficult.  The critical thing is to think in terms of a rough approximation of how many people your content reaches–similar to the way we think about newsletters and mass media contributions.

One other way to look at your social media (the blog) in terms of impact is to look at the linkages people make to your content–this is a sort of “adoption” of information. I do this through my WordPress dashboard.