Handouts and additional resource material from Dec. 8-9 training workshops:

Posting videos to YouTube and making them handicap-accessible (Joe Cone)

¬†Storytelling: What it is, why it’s important (Joe Cone)

Basic editing tips & tricks (Rick Cooper)

Basic layout tips & tricks (Rick Cooper)

Taking good photos with any gear (Pat Kight)

Making optimum use of social media (Pat Kight)

  • The Pew Research Center’s Project on Internet and American Life – ongoing research into every aspect of life in the Internet age, from changing demographics in social media to shifts in technology. A good way to understand who’s using social media, how they’re accessing it and why we should engage with it.
  • Social media management tools – most recommended
    • Hootsuite – Write when convenient, schedule to post over time; share content among multiple social media profiles (Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest & more), get analytics reports. Free version allows you to work with up to three profiles.
    • Tweetdeck - Twitter management and analytics tool. Free.
    • Everypost: iOS app that lets you manage multiple social networks at once from your phone or tablet.
    • The popular¬† free link-shrinkers bit.ly and ow.ly (when used with Hootswuite) not only let you convert long URLs to short one, they now provide analytics about how those links get used.
  • See also: The post below for content from Sea Grant Week 2014 social media workshop

 

Sep
03
Filed Under (links, Measuring Impact, Resources, Social media) by Pat Kight on 03-09-2014

Simplify, streamline and reduce the time you spend managing multiple social media accounts – and learn something about who’s following you

(Download this list: .pdf| Excel file)

Management:

  • Hootsuite – manage multiple social media streams (Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest & more) from one dashboard. Schedule posts in advance, target posts to user groups, more. Free version: 1 user, up to 3 profiles; Pro version ($9.99/mo) Up to 9 users, 100 profiles
  • Tweetdeck - Real-time tracking, organsing & engagement data for one or more Twitter accounts. Schedule posts in advance, see how your followers engage, create custom Twitter timelines to embed in your Website. Free.
  • Sprout Social – Monitory & manage multiple social networks (Twitter, Facebook, LinkedIn, Google+ Pages). Free trial. Subscriptions from $39-$99/month
  • Buffer - Simple app for scheduling posts among multiple social media accounts (Twitter, FB, LinkedIn, Google+). Free for up to 2 profiles, $10/month for up to 12
  • Social Flow – Schedule your FB, Twitter, G+ and LinkedIn posts at the right time for your audience, based on their research and algorithms. Flexible plans begin at $99/month
  • Everypost - iOS app lets you simultaneously post to all your major networks at one time from your iPhone. Tweets are automatically shortened to 140 characters. Free.

Analysis and metrics:

  • Google Analytics – Robust tool for analyzing visitor traffic and preferences. Generates audience data including demographics, what they read, how they got there, what devices they use. Creates reports. Free.
  • Crowdbooster - Sophisticated visitor analytics and topical analyses. Ability to drill down through categories. Track audience growth and engagement. Schedule Tweets & posts. $9/month for 1 user, 1 Twitter account and 1 FB page, monitors up to 50,00 fans/followers. More complex plans start at $49/month.
  • Visual.ly – Custom infographics from your Google Analytics data allow you to visualize how your followers use your social media. Similar visual analysis available for Website analytics. Some services are free
  • Social Mention – Specialized search tool allows instant tracking of all social media mentions of your organization, people, topics of interest. Free.
  • Ow.ly -Twitter-based link-shrinker with tracking & analytics to help gauge the reach of your link shares. Free.
  • Bit.ly – Link shrinker now offers real-time analytics on the use of your custom URLs, click tracking and other data.

Other resource lists

Compiled by Pat Kight, Oregon Sea Grant, for Sea Grant Week 2014 Social Media panel

Naomi Hirsch of the OSU-based Superfund Research Center has pulled together a terrific set of Web and Emerging Technology Resources for Scientists. Bookmark it!