Selected resources from a workshop presented by Sea Grant communicators during the biennial Sea Grant Week meeting in Florida.

Jun
03

Cognitive scientist Daniel Willingham blogs about the power of narrative in making science memorable.

“You don’t have to think of narrative just as the story of an individual or group of people; you can think more abstractly conflict, complications, and the eventual resolution of conflict as the core of narrative structure.”:

Mar
08

Presentation:

Opportunities

Dave Hansen's presentation

  • Partnerships
    We already have 40+ organizational partners. Most are project-specific – we work with people on a project. We don’t have as many that address broader program issues (supporting positions, for instance).
    Examples:
     

    • Oregon Open Campus – What do communities need that Extension (or Sea Grant) can provide? We already do more of that than most branches of Extension.  Maybe we could get others to contribute to new Sea Grant postions that do open campus and Sea Grant work
    • 4-H – Coastal counties have much more fisheries income than agriculture/woodlots/etc. Why isn’t 4-H doing fisheries programming on the coast? Could we partner on a new Extension position that does marine 4-H but also does Sea Grant work (free-choice learning, etc.)
    • What about coastal economic/social data. Jamie Doyle points out it’s hard to find; others suggest that the retirement of Susan Hanna and other marine economists has left a gap in data gathering, analysis and reporting.

Funding

  • Shared positions? (But what the person is doing needs to make sense).
  • Partnerships? (see above)
  • Grants? About 20 percent of Sea Grant Extension FTE is supported by external grants. We need to maintain that just to maintain the status quo. Right now, new Extension positions would happen at the expense of something else in Sea Grant. So we need to find external money.
  • Fees? We don’t like it, but it’s a way to help support the program.

Staffing

  • What kinds of positions do we need? Where? Who? What do we call them (education? extension? communications? outreach & engagement?)

Integration

Example: Climate engagement project – led by communications, involved research, public engagement, and communication products.

Barriers

  • Time (If I do this, something else won’t get done.)
    • Dave: You can write a proposal that includes money to hire somebody to do (most of) the work (including some of what you do now)
    • Program leaders may be able to help develop proposals; in the long term maybe the program hires someone to do that
  • Incentive (for us? for others to partner?)
  • Clear advantage?

What can Sea Grant do to help lower the barriers to fully integrated projects?

(More discussion tomorrow)