Sep
03
Filed Under (links, Measuring Impact, Resources, Social media) by Pat Kight on 03-09-2014

Simplify, streamline and reduce the time you spend managing multiple social media accounts – and learn something about who’s following you

(Download this list: .pdf| Excel file)

Management:

  • Hootsuite – manage multiple social media streams (Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest & more) from one dashboard. Schedule posts in advance, target posts to user groups, more. Free version: 1 user, up to 3 profiles; Pro version ($9.99/mo) Up to 9 users, 100 profiles
  • Tweetdeck - Real-time tracking, organsing & engagement data for one or more Twitter accounts. Schedule posts in advance, see how your followers engage, create custom Twitter timelines to embed in your Website. Free.
  • Sprout Social – Monitory & manage multiple social networks (Twitter, Facebook, LinkedIn, Google+ Pages). Free trial. Subscriptions from $39-$99/month
  • Buffer - Simple app for scheduling posts among multiple social media accounts (Twitter, FB, LinkedIn, Google+). Free for up to 2 profiles, $10/month for up to 12
  • Social Flow – Schedule your FB, Twitter, G+ and LinkedIn posts at the right time for your audience, based on their research and algorithms. Flexible plans begin at $99/month
  • Everypost - iOS app lets you simultaneously post to all your major networks at one time from your iPhone. Tweets are automatically shortened to 140 characters. Free.

Analysis and metrics:

  • Google Analytics – Robust tool for analyzing visitor traffic and preferences. Generates audience data including demographics, what they read, how they got there, what devices they use. Creates reports. Free.
  • Crowdbooster - Sophisticated visitor analytics and topical analyses. Ability to drill down through categories. Track audience growth and engagement. Schedule Tweets & posts. $9/month for 1 user, 1 Twitter account and 1 FB page, monitors up to 50,00 fans/followers. More complex plans start at $49/month.
  • Visual.ly – Custom infographics from your Google Analytics data allow you to visualize how your followers use your social media. Similar visual analysis available for Website analytics. Some services are free
  • Social Mention – Specialized search tool allows instant tracking of all social media mentions of your organization, people, topics of interest. Free.
  • Ow.ly -Twitter-based link-shrinker with tracking & analytics to help gauge the reach of your link shares. Free.
  • Bit.ly – Link shrinker now offers real-time analytics on the use of your custom URLs, click tracking and other data.

Other resource lists

Compiled by Pat Kight, Oregon Sea Grant, for Sea Grant Week 2014 Social Media panel

Naomi Hirsch of the OSU-based Superfund Research Center has pulled together a terrific set of Web and Emerging Technology Resources for Scientists. Bookmark it!

Some of the best writing about science can be found in the blogosphere, where scientists, science communicators and science enthusiasts share their discoveries, their curiosity and their passion for science. Top science magazines, from Discover and Scientific American to National Geographic, host entire virtual salons of smart, skillful science bloggers (see links to the right). Some of them are working scientists; all of them are top-notch science communicators. Here’s a sampling of some outstanding science blogging:

  • The Loom, part of National Geographic’s online “science salon,” by Carl Zimmer, an award-winning science writer whose work has appeared in NatGeo,  The New York Times, and Discover. Expect anything from creepy-but-cool insights into parasitology to detailed examinations of the chemistry of life on earth, with occasional side trips into science-related tattoos.
  • Not Exactly Rocket Science, another NatGeo salon blog, by Ed Yong,  an award-winning British science writer whose credits include Nature, the BBC, New Scientist, Wired, the Guardian, the Times of London, and more. Among other things, he’s written an excellent guide for scientists talking to journalists.
  • Bad Astronomy, by Phil Plait, a writer-astronomer who spent a decade working on the Hubble Space Telescope project. Plait’s blog has bounced from home to home and is currently hosted by Slate; he’s the go-to-guy for explanations of why asteroids (probably) won’t hit the earth, among other interesting celestial phenomena.
  • Cocktail Party Physics on the Scientific American blogging network, written by Jennifer Ouellette, who describes herself as “a science writer who loves to indulge her inner geek by finding quirky connections between physics, popular culture, and the world at large.”
  • Pharyngula, by University of Minnesota biologist P.Z. Myers, is part of the ScienceBlogs network. Cranky, opinionated and absolutely wild about cephalopods, Myers is one of the “elders” of the science blogging movement.
  • StarTalk Radio is a podcast hosted by Neil deGrasse Tyson, the rockstar of astrophysicists and director of the Hayden Planetarium, who describes his target audience as “All the people who never knew how much they’d love learning about space and science.”
  • The Culture of Science, by Sheril Kirshenbaum,  a research scientist at the Center for International Energy and Environmental Policy who describes herself and her blogging as residing “in the space between science, policy, and culture.” Kirshenbaum’s books include Unscientific America: How Scientific Illiteracy Threatens Our Future and The Science of Kissing.

What science blogs are you reading? Feel free to suggest more in the comments! And if you aren’t reading any, why not?