I’m pleased to be joining former Sea Grant colleague Eric Dickey and his technical writing students at Linn-Benton Community College this afternoon to explore social media as a professional writing outlet, and particularly how one finds – or develops – a “voice” appropriate to the particular platform and topic.

I’ll post my notes for the talk here afterward, and welcome students to comment with their questions and observations.

Handouts and additional resource material from Dec. 8-9 training workshops:

Posting videos to YouTube and making them handicap-accessible (Joe Cone)

 Storytelling: What it is, why it’s important (Joe Cone)

Basic editing tips & tricks (Rick Cooper)

Basic layout tips & tricks (Rick Cooper)

Taking good photos with any gear (Pat Kight)

Making optimum use of social media (Pat Kight)

  • The Pew Research Center’s Project on Internet and American Life – ongoing research into every aspect of life in the Internet age, from changing demographics in social media to shifts in technology. A good way to understand who’s using social media, how they’re accessing it and why we should engage with it.
  • Social media management tools – most recommended
    • Hootsuite – Write when convenient, schedule to post over time; share content among multiple social media profiles (Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest & more), get analytics reports. Free version allows you to work with up to three profiles.
    • Tweetdeck - Twitter management and analytics tool. Free.
    • Everypost: iOS app that lets you manage multiple social networks at once from your phone or tablet.
    • The popular  free link-shrinkers bit.ly and ow.ly (when used with Hootswuite) not only let you convert long URLs to short one, they now provide analytics about how those links get used.
  • See also: The post below for content from Sea Grant Week 2014 social media workshop

 

Selected resources from a workshop presented by Sea Grant communicators during the biennial Sea Grant Week meeting in Florida.