Dec
02
Filed Under (Sea Grant) by Pat Kight on 02-12-2015

I’m not generally crazy about articles titled “X Rules for …” and I’ll confess that jargon like “inbound marketing methodology” gives me the shudders, but this article from Higher Ed Marketing has some good, practical advice for going beyond posting regularly on Twitter, Facebook etc., and and building relationships with your followers, even when you’re using social media for professional purposes:

6 Rules for Social Media Interaction According to Inbound Marketing Methodology

(Prepared for OSU Training Days, Oct. 27, 2015)

Here’s some additional background material for you to explore at your leisure. Feel free to bookmark this blog for future reference. If you have questions, contact Pat Kight.

Writing style guides

Additional tools:

Further reading

  • Articles on writing for the Web from the Nielsen-Norman Group (one of the longest-standing research groups studying how people use the Web. The entire site is worth bookmarking if you’re interested in human-screen interaction.
  • The Pew Internet and American Life Project – ongoing research into the evolving ways Americans use the Internet. Tons of fascinating information that can help guide your Web-building decisions.

 

Thanks, Sea Grant Academy participants, for a stimulating discussion about ways you might use social media to support your public outreach and communication efforts – and about how some of you already are!

One thing that I hope came across is that different media are useful for different purposes. Here are some off-the-cuff examples:

Facebook Pages are good for:

  • Connecting with the communities of place and interest you serve and letting them know about activities and services relevant to them: Meetings (make them Facebook Events so people can invite their friends), public hearings, education and training programs, surveys you’d like them to take part in, seafood festivals, workshops, etc. As OSG’s Ruby Moon noted, you can also pass along information from other trusted sources: Coast Guard notices, regulatory actions, policy changes, etc. Ask them to share the news with their friends!
  • NOAA runs an annual series of events aimed at increasing weather and climate resilience. The Weather-Ready Nation site has a new National Seasonal Safety Campaign that your program’s communicators probably already tie into. Bookmark that calendar and use your FB Page to promote what you and your program are doing to make coastal communities more resilient to everything from hurricanes and other storms to rip currents and other beach hazards. Make sure your communicators know when you do that – they regularly report to the National Sea Grant Office, which passes the information along to NOAA, givingĀ  your activities a higher profile and boosting your reach.
  • Consider keeping a file of interesting or amusing facts related to your work and posting them as periodic “Did you know?” items when you don’t have anything else to post. “Did you know … bringing home plants, food products and other items from trips can also bring invasive pests that might be hitch-hiking on those items? Don’t pack a pest!”

Twitter is good for:

  • Staying connected with the people you’re with this week, and others in the nationwide Sea Grant network. I hope you all get each other’s Twitter handles before you go home, follow each other, and stay in touch! Cross-state collaborations, formal and informal, can multiply the effects of your work and bring you new ideas. And follow me: @kightpat
  • Expanding your reach. Sea Grant folks on Twitter regularly retweet each other’s stuff; that can bring you new followers, potential collaborators and friends, and a more vibrant – and useful- Twitter feed.
  • Learning. Feel free to follow prominent science bloggers, researchers and others in or around the edges of your field. Checking your feed even once a day can bring you new knowledge, news, and ideas you may be able to adapt to your own work.
  • Live-blogging conferences and other events, briefly. Find out the official event hashtag, Tweet throughout the event, as you have time, with your observations, experiences and reactions. Follow others who do the same, and you’ll get an expanded view of the event … and new connections, too.

Google+ is good for:

  • Engaging with others who share your professional (and personal) interests, intra-program communication (as we heard, at least one SG program uses G+ to hold virtual meetings via Google Hangouts; since the service is directly connected to Google Docs, YouTube and other Google services, you can also share documents, spreadsheets, presentations and videos.)
  • If you’re a photographer, feel free to follow me and ask about the amazing communities and collaborative projects happening there.

Got more questions? Comment here and I’ll do my best to answer them. And if you have other social media to recommend to your Sea Grant colleagues, feel free to do that in the comments, too!