Handouts and additional resource material from Dec. 8-9 training workshops:

Posting videos to YouTube and making them handicap-accessible (Joe Cone)

 Storytelling: What it is, why it’s important (Joe Cone)

Basic editing tips & tricks (Rick Cooper)

Basic layout tips & tricks (Rick Cooper)

Taking good photos with any gear (Pat Kight)

Making optimum use of social media (Pat Kight)

  • The Pew Research Center’s Project on Internet and American Life – ongoing research into every aspect of life in the Internet age, from changing demographics in social media to shifts in technology. A good way to understand who’s using social media, how they’re accessing it and why we should engage with it.
  • Social media management tools – most recommended
    • Hootsuite – Write when convenient, schedule to post over time; share content among multiple social media profiles (Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest & more), get analytics reports. Free version allows you to work with up to three profiles.
    • Tweetdeck - Twitter management and analytics tool. Free.
    • Everypost: iOS app that lets you manage multiple social networks at once from your phone or tablet.
    • The popular  free link-shrinkers bit.ly and ow.ly (when used with Hootswuite) not only let you convert long URLs to short one, they now provide analytics about how those links get used.
  • See also: The post below for content from Sea Grant Week 2014 social media workshop

 

Selected resources from a workshop presented by Sea Grant communicators during the biennial Sea Grant Week meeting in Florida.

Oct
03
Filed Under (links, Social media, YouTube) by Pat Kight on 03-10-2014

A great little video about the “mean streets” of online marketing and metrics, from Adobe. Just say “no”!

Mean Streets