By Nick Young
In this week’s mini-lecture, the case was made that recruitment and selection is the most important function a company has. I get that argument—it’s true that hiring the right people makes a huge difference. But I also think it’s fair to consider the other side. A lot of companies might choose to put their resources into things like marketing or product design instead of recruitment. Why? Because without a good product or a strong brand, there’s no foundation to build on. You can have the best employees in the world, but if your product doesn’t stand out or no one knows about it, you’re not going to get far. Especially for startups or companies in really competitive industries, marketing and product development can feel more urgent than perfecting the hiring process. There are some strengths to that approach. A great product or brand can attract talent on its own. And putting out something new or exciting can help a company grow faster than if they were only focused on internal operations. But there are definitely downsides. If you rush through hiring or don’t invest in finding the right people, you can end up with a team that doesn’t really fit the company’s goals or values. Over time, that can lead to turnover, low morale, or performance issues—even if your product is great. So while I don’t think recruitment always has to be the #1 focus, it shouldn’t be ignored either. At some point, if you want to scale and sustain success, you need the right people in the right roles.