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Archives: November, 2009

OSU bridges Portland with orange  November 24th, 2009

Portland’s historic Morrison Bridge turned a healthy shade of Oregon State orange on Nov. 23, thanks to a couple of loyal Beavers and more than 1,000 light-emitting diodes.

OSU alums Pat Reser, co-chair of the Campaign for OSU fund-raising effort, and KPAM morning host Bob Miller made the arrangements for the bridge’s lights to glow orange from the 23rd through Dec. 3, when OSU takes on Oregon in the annual Civil War football game. The stakes are especially high this year, with the winner guaranteed a Rose Bowl invitation.

The bridge and its lights looked great on the front page of the Barometer this morning, as well as on PoweredbyOrange.com and the OSU home page. Portland TV outlets KGW and KOIN showed the span on last night’s newscasts, and video and images will no doubt pop up in other media over the rest of the week.

Unlike in years past, when OSU was dependent on a few media to feature a fun story like this, Twitter, Facebook and other services make it easy to spread this sort of thing around the Internet in a hurry. Thanks to all the Tweeters/Retweeters for making that happen!