Why might organizations decide to allocate more resources toward marketing or product design rather than using those same resources to do a really good job in employee recruitment and selection?
A company might allocate more resources to their product marketing and design in an attempt to boost their revenue short-term or to address competition in an attempt to increase customer satisfaction. Although this is a short-term goal because without proper employee recruitment, the company would be unable to keep up with growing demand using skilled and innovative workers. Strong marketing campaigns can increase brand recognition for the target market, where they would have to bring in new product designs to keep the market focused on that brand, and also keep up with the competition in the same market. Investing more money into marketing and product design will attract customers and increase revenue for the company. The company would need to re-assess the situation after the initial investment to ensure that they are allocating resources effectively for that moment in time.
What are the potential strengths and weaknesses of an organization’s decision to not prioritize recruitment and selection in favor of a focus on other aspects of the business?
There are pros and cons for an organization’s decision on allocating resources, so it is important to assess the situation as needed. An organization’s decision not to prioritize recruitment and selection can save costs associated with hiring, reducing turnover on the existing employee talent, and enhanced focus on development and retaining existing employees.
On the con side of an organization’s decision to not prioritize recruitment and selection is missed opportunity by not actively seeking new skills from outside of the company it is hard to keep up with innovation in the existing market, so we can include reduced innovation that comes from new talent entering the company, and also difficulty filling critical positions within the company. Those critical positions help keep the company running with new skills and ideas, if the right candidate is not placed in the role, the company can struggle to adapt to the changing innovation and market.