If I came across a creditable article about my favorite company had been accused of widespread discrimination against individuals from an ethnicity, culture, or belief system I associate with it would drastically change my perspective of the company. The first thing I would look into is how scholarly is the article and if its solid or if there a potential misconception. This is just something I do a lot these days because there is so much misinformation on the internet and would have to do research of my own. after confirming the truth then I could no longer associate with that company to the best of my ability.
I would also have to see how the company reacts to the situation. If the company is taking responsibility for what happened and will also take accountability to move forward? Or is the company trying to sweep things under the rug and deflect? Depending on how the company responds will also shape my perspective of using or applying to that company in the future.
Looking at a larger picture if I still supported the company after these horrible allocations came out of their unethical practices then I’m enabling them. As a consumer of the company or potential worker my choices show what I tolerate and what I don’t tolerate. Over all if the company failed to reform I would likely not use the company anymore let alone apply to it for a potential job. This would be in all aspects financially, socially and professional.