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Digital Tips and Tutorials

Getting Started with Google Analytics

Google Analytics is a tool that shows you how people are using your website. You now have a few options for using it here at Oregon State University.

  1. Request access to the universal Google Analytics account if you want to just want to pop in and grab your data. We take care of the account level management for you. You will need to create a segment in order to see only your site’s data.
  2. Go to beav.es/analytics to view the university-wide dashboard. You can select your own site to see any date range of analytics. This is useful for sharing your data with stakeholders or if you don’t want to learn Google Analytics layout.
  3. Create your own Google Analytics account if you want to manage your own account and have more autonomy. You can manage user access, share with 3rd party companies, and do more advanced tasks. Once you’ve created your account, you’ll need to add the tracking ID to your Drupal site. Be sure to check with us first to see if there is already an account that we could transfer ownership to you.

You can get started on your own or come to Open Lab if you want some help.