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Blogs didn’t used to excite me.
Call it denial. Call it ignorance. But little did I know… against my will, I would slowly but surely become attracted to the b-word.
It all came tumbling down when I discovered recipe blogs. As other genres began to catch my eye, I realized blogs taught me things. I could glean simple ways to better my life – or stick with the original plan and become a boss chef.
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Goins has a firm understanding of what it means to blog and shows so on his post When You’re Scared to Death, Do Something Anyway. He understands both how to provide content and how to structure it in an appealing fashion, using a photo, sub-headlines, bullet points, quotations, and linking to other content. He also links to his Twitter, Facebook, Google+, and his comment section.
Not only does Goins understand the mechanics of post assemblage, but his posts themselves are always meaningful, inspiring both thought and action in readers. This post in particular is compelling because almost everyone can relate to a dream being blockaded by fear, and it’s an easy read because in its brevity, he packs a thoughtful punch. That’s Jeff Goins, folks.
The Whole Dang Thing is a project in the works by friend and mentor Ben Emerson. Day by day, he chronicles his journey through every last page of the ‘Whole Dang’ Bible, sharing both questions and insights revealed in these ancient words. The great thing about Ben is that he likes to shake things up, though, and sometimes that’s exactly what we need in the blogosphere — especially when you’re trying to win over an audience by blogging about stuff that happened thousands of years ago. He does it, though, and he does it well. He meets the criteria of linking to other content, encouraging comments and reader engagement, includes a picture, and entertains to no end. Without further ado, I present to you “Deuteronomy 33: Famous Last Tweets.”
Alece, who blogs at Grit and Glory, takes a more vulnerable approach than most bloggers, which is evident in heart homelessness. She shines in her authenticity, honesty and openness with her readers, but her blogging credentials are also spot on. Her writing is purposeful, she regularly features a picture, emphasizes key words with italics and boldness, links to other content, and bares her soul with efficiency, breaking up text using larger font as a pseudo-sub-headline. Alece’s work is heavy, but her poetic honesty speaks to my heart and keeps me coming back for more.
“Six years after it started, people are still asking the question…” is how Jeff Goins begins his post What Twitter Really Is. (This is the second Twitter reference in this post – if that’s not a hint at significance, I don’t know what is!) Goins discusses this social media tool, and tells us why we need to care about it — and how we might be using it the wrong way. After his concise and cautionary message, he offers a handful of links to other content which furthers the reader’s knowledge on using the Twitter for their own good. This post has something to offer you no matter which level your Tweets are at – or your blogs! Take a look: he uses a photo, a quotation, sub-headlines, and links to other content to build suspense in the reader.
How Writing Changed My Life. This post on Goins’ site is written by a guest, Jeremy Statton, who blogs here. For such a plain title, this post is surprisingly compelling. Statton divulges his personal story and his life’s complete(ly crazy) transformation from a predetermined career to an unpexpected vocation. Using several sub-headlines to cut apart his story into bite-sized amounts, a relevant photo of a pen and handwritten ‘Life,’ emboldened words, a bullet point list, and a hyperlink to encourage commenting, Statton takes advantage of online writing structure to streamline his killer story, catching and keeping readers’ attention — in addition to inspiring them.
These bloggers aren’t afraid to follow a formula, nor are they afraid to break out and create original content. Which bloggers have influenced your perception of a successful blog?