This week’s reading was very interesting. Throughout the Shape of Design, we learned about how design must respond and move simply like a tightrope walker. It discusses how there are differences between each designer’s work. We also learned how the success of design does not suggest the success of another.
Throughout this week I have learned a lot. Through reading Design is Storytelling by Ellen Lupton, we learned about personas. We discussed how the process of creating personas and scenarios helps design teams work with their uses and build empathy. We talked about how scenarios are short narratives that seek to fulfill different goals. We also talked about how products have personalities. Between their different materials, colors, shapes, and graphics each engage a part of our senses and influence our behaviors. Throughout the Shape of Design article for this week, we talked about how design seeks to build bridges between our ideas and connecting them back to others.
This week I learned many things from our readings. I really enjoyed a lot that was said in our reading for Design is Storytelling by Ellen Lupton. Throughout this week’s reading we are exposed to emotion and how it impacts design and our everyday lives. “Designing for emotions requires thinking about how users will anticipate an experience and how they will remember it later” (Lupton 59). We learn the three layers of user experience, the beginning (aka the visceral level) the middle (the behavioral level) and the end (the reflective level). We also learned about the experience economy and how it has changed the way commercial companies design and deliver products to all of its users. I really enjoyed a lot from this week!
Throughout this weeks readings I have learned a lot. In the reading, The Shape of Design, chapter three, one of the biggest insights I learned was about the first step of any process. You have to start with Why-based questions. I thought this was quite interesting due to the fact that it says any process. This could be for anything and it would still be necessary and relevant. Also in this reading, I learned how your ideas must improve, there is “no conceivable way that you could come up with anything worse” (The shape of design chapter 3). This was interesting to me because brainstorming and creative thinking takes practice, just like anything else. Therefore, if you practice and try again the results must be better at every point. In the reading, Design is Storytelling, by Ellen Lupton, I learned a lot of valuable insights. One of those being designers plan structures. Some people believe that designers do not have structure and do not plan, they simply do. However, designers plan just as much if not more. Consider an architect, or website designers, you have to plan your steps and structure your thinking in order to complete the task at hand.