I like to pull quotes from texts that I feel like I can either relate to or seems the most helpful to me. I picked these ones because I feel like these are super useful tips for trying to be empathetic towards your consumer. Two of my favorite ones are “wild ideas could turn out to be the best” and “asking why is important”. These are my favorite ones because sometimes the wild ideas really are the best ideas! It may seem crazy at the time but people tend to like really unique and cool items! I also like the asking why thing because that is really what designers have to do all the time in order to make something work.