What Digital Marketers Should Do Better To Manage Their Brand

For this weeks blog post I want to focus on the best ways to manage your brand image, and your marketing strategy. Managing your brand’s online reputation, and content is a key way to build a successful online presence, and keep it that way! Focus on Conversation This doesn’t mean you know each follower’s life …

Let’s Talk Personas

If you’re reading this and wondering, “What is a persona?”, fear not! It’s pretty simple, and we’re gonna dive right in and see how personas connect to successful email marketing campaigns! What is a Persona? A Simple Definition. To put it simply, a persona is a charecter who represents a user who may be interested …

What to Do When Your Webpage Doesn’t Rank

Check your keywords Keywords are an important piece of SEO rankings, and it is important to make sure that your keyword is placed in the title tag, description tag and H1 tag, so Google sees that your keyword is relevant to the search. It is also important that your keyword is used with the correct …

5 Simple Ways to Increase Landing Page Conversion

Having an excellent landing page is the gateway to successful conversion, which as a marketer, should be your main goal. The big bummer? Landing page conversion is typically low. These five simple ways to increase your landing page conversions should give you a head start to creating a successful landing page! Step One: The Acronyms, …