What to Do When Your Webpage Doesn’t Rank

Check your keywords

Keywords are an important piece of SEO rankings, and it is important to make sure that your keyword is placed in the title tag, description tag and H1 tag, so Google sees that your keyword is relevant to the search. It is also important that your keyword is used with the correct frequency, because that is also important when Google determines your site’s relevance to the search.

Links: Keys to Success

Links are important to your SEO score! It is important that you have outbound and/or internal links on your webpage, as well as links to your pages from other sites. Google wants to ensure quality content, so think of links like you would think of a reference on a job application. Quality references give you a better chance of landing the job, so quality references to your webpage serve the same function when increasing your ranking!

Be sure to maintain your links though, broken links on unmaintained sites can really negatively impact your SEO ranking.

Content: Keep it Fresh and Fast

It is important when you are trying to boost your site’s SEO ranking that you are producing a good quantity of quality content. However it is important to realize that it isn’t just about updating or creating new content quickly, because posting mass amounts of subpar content can in fact lower your ranking. Make sure that the content you are posting is relevant and quality, it will not only help you out with SEO but drive more traffic to your site from current users.

The length and type of content you are producing can also impact your SEO ranking, Google loves when content is long and in-depth. Users are also looking for a variety of content, so adding things like videos, images, or other multimedia content can help to raise your ranking!

Use Alt Text

Using alt-tags is a great way to boost your SEO rating, as well as make your website friendly to individuals who use screen readers or text only browsers. These tags are helpful because they allow search engines, like Google, to find your page, while also helping others navigate it!

Long Wait? Big Problem.

Page loading speed is of huge importance when ranking your SEO score. Users don’t want to wait, and Google wants to give them the best search experience possible, which means that if your page loads slower than the average, it is going to have a negative impact on your rankings. Test your loading speeds, and take action to avoid unnecessary wait times!

Think Outside the Box

Google, and other search engines like when content is original and unique. Be sure that the information you are delivering is original, and targeted to users. It all ties back around to creating great content that is worth being seen. Improving your website’s ranking is important, but so is sharing quality information that users want to see. Improving your content will not only help you to improve your ranking, but will help you in the long run with whatever the goal of your site is!

Sources Cited:

“15 Reasons Google Doesn’t Rank Your Site (And How To Fix It).” BuildFire, 28 Mar. 2018, buildfire.com/reasons-google-doesnt-rank-site-and-fix-it/.

Coyle, Jeff. “Why Your Website Doesn’t Rank Well.” Marketing Artificial Intelligence Institute, www.marketingaiinstitute.com/blog/why-your-website-doesnt-rank-well.

“Five Ways to Improve Your Site’s Ranking (SEO).” Michigan Technological University, www.mtu.edu/umc/services/digital/seo/.

5 Simple Ways to Increase Landing Page Conversion

landing page

Having an excellent landing page is the gateway to successful conversion, which as a marketer, should be your main goal. The big bummer? Landing page conversion is typically low. These five simple ways to increase your landing page conversions should give you a head start to creating a successful landing page!

Step One: The Acronyms, The Foundation

NSAMCWADLP! You may be thinking “What in the heck is NSAMCWADLP?” Never start a marketing campaign without a dedicated landing page, which ironically is our first step to increasing conversion rates. You have to have a landing page to get a great conversion rate! But to do so you have to follow NBALPWACG, which stands for, never build a landing page without a campaign goal. These two acronyms are the foundation to creating a successful landing page with great conversion! You want to have a clear campaign goal in mind when creating your landing page so that you are set up for success in your campaign.

Step Two: Page Formatting

Page formatting is a key way to increase your landing page conversion rate by setting the page up using attention driven design to apply focus to your conversion goal! The key to page formatting? Attention and intention. The important thing to note here is the attention ratio, your attention ratio is the number of things you can do on a page versus the number of things you should be doing. As your attention ratio goes down, your conversion rates go up, and that’s why you’re here right?

Step Three: Be Fast

Another way to improve your conversion rate is loading speed. A slow landing page is one of the easiest ways to wreck your conversion rate, so be sure that the elements of your landing page aren’t slowing you down!

Step Four: Consistency is Key

Consistency is key in a variety of aspects of your landing page! Be sure that the offer, copy, and visuals are consistent with your advertisement. There is nothing more discouraging to a consumer than an inconsistent landing page. A consumers experience after clicking on your ad should be a seamless transition! If your consumer has an easy time understanding your landing page and call to action from your advertisement, your conversion will rise.

Step Five: Testing, Testing 123

Once you have built your landing page test it out! Your first page may not be your most successful, but A/B testing can help you to decipher what elements of your landing page are great and which need improvement to increase your conversion. Testing will let you know what is working with your audience, so you can create the best version of your landing page, appeal to your audience, and increase your conversion rate. This way everybody wins!

Sources Cited:

“The 7 Principles of Conversion-Centered Design with Oli Gardner of Unbounce.” Oli Gardner, Stukent, www.stukent.com/expert-sessions/the-7-principles-of-conversion-centered-design/.

Dane, Johnathan. “Landing Page Optimization: How to Improve Conversion Rates.” ShipBob, 3 Sept. 2019, www.shipbob.com/blog/landing-page-optimization/.

“Landing Page Optimization: Best Practices, Tips, Tools (2018).” The Daily Egg, 1 May 2019, www.crazyegg.com/blog/landing-page-optimization/.