Marketing

Marketing Specializations

  • Management: Marketing Plan Development, Marketing Education/Workshop Facilitator, Brand Management, Budget Management
  • Social Media: Messaging Delivery, Blogging, Ambassador Development, Word of Mouth Marketing
  • Analytics: Assessment, Data Interpretation, Return on Marketing Investment (ROMI), web analytics, User Experience
  • Technology: CMS Web, Digital Signage, Adobe Creative Suite, Creative Director, Graphic Design, Photography, PowerPoint, Prezi
  • Surroundings: Wayfinding, Signage, Retail Layout Strategies

Associations

  • American Marketing Association
  • Association of College Unions International, Community of Practice: Marketing for the Campus
  • Digital Signage Federation
  • Integrated Marketing and Communications Network, Oregon State University
  • Project for Public Spaces
  • Student Affairs Assessment Council, Oregon State University
  • Student Affairs Communication Group, Oregon State University
  • SAtech | Student Affairs Technology
  • Word of Mouth Marketing (WOMM) Association

Professional Development

  • Accessibility in Architectural Graphics and Wayfinding with Sharon Toji, Reed College: 2014
  • Social Media Bootcamp with Siouxsie Jennett, Oregon State University: 2013
  • #SAtechOR, Student Affairs Technology Unconference, Oregon State University, 2013
  • HOW Interactive Design Training 2012, Karen McGrane, David Sherwin, Chris Butler, Kelly Goto, Cameron Moll, Steve Fisher
  • The State of Social Media in Student Affairs, Ed Cabellon, Bridgewater State University, 2012
  • Using Social Media with Your Student Affairs Group, Laura Pasquini, University of North Texas, 2012
  • Strategic Student Affairs Communications, Eric Stoller, Student Affairs Consultant, 2012
  • Accessibility Training for the Web, Gabe Merrell, Oregon State University, 2011
  • Drupal Web Content Management System, Oregon State University, 2010
  • Word of Mouth University, WOMM Association, 2005
  • Marketing to Students, NACAS, 2003

Favorite Acronyms

  • 4 P of Marketing: Product, Price, Place & Promotion
  • 4 C of Design: Clear, Concise, Consistent & Creative
  • 5 C of Performance Analysis: Change, Culture, Capability, Content & Cost
  • Digital Communications: Virtual (available at anytime), Mobil (available at anyplace), Personal (available the way)
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