Email Marketing: Building Personas

This week we are focusing on email marketing and personas. a marketing persona is a detailed outline of your target market segment, so developing a persona helps you deliver the most relevant information the quickest. I’m here today to help ensure you have the best marketing tools at your fingertips to lure in these buyer …

Consumers New BFF: How to Gain Their Trust, and Money

It’s the 21st century, the PEAK of knowledge is at the tip of our finger tips. There are Einsteins, Shakespeare’s, and Newton’s constantly surrounding you…. Or at least these people think of themselves as that. You see the 21st century is full of empowerment, self identification, and confidence, all good things, right? Well all good …