In this 21st century we are living in, everything is online, I mean EVERYTHING. Which can be incredibly scary for a new brand, and even scarier if you’re the person in charge of managing online activity. But don’t worry! I am here to help with my experience from class and a few reliable sources! Keep reading to find the most effective way to maintain a good brand identity.
First of all, NEVER just delete or block general negative comments. Now if something is threatening and ridiculous and just doesn’t make sense, I would say delete it. But for the most part what makes a company trust worthy is the good AND the bad, as well as how you handle the bad.
Always put the customer first, interacting with the customer on platforms like instagram and twitter are great ways to show you are an active member of social media as well as saying you care about the “little” people that support your brand. Jeremy Goldman, CEO and founder of Firebrand agrees with this when he said “Sixty-seven percent of consumers use social media for customer service inquiries” (Goldman). This means even if it’s a negative comment, if there’s a small way you can solve the problem while promoting your problem solving skills go for it!
Another way to manage your brand is posting frequently and engaging content. Think outside of the box!! Social media is full of plain boring ads that consumers click past and scroll past thousands of times a day, get out of your comfort zone. Explore memes, pop culture jokes, celebrity references. As long as it maintains your brand identity having a little fun on social media is always a good idea to help you stand out.
Chris Ducker, a well known and influencer blog builder with tips about building an online identity says another big tip to building an online brand is tell your story, everyone loves a good story and it personalizes the experience. In this about me page, “try focusing on a few benefits as to why they should stick around on your site” (Ducker). Adding a face to the brand as well as a compelling story brings in more customers, support, and likes! Just don’t forget to have an email subscription box clearly visible for after the consumer falls in love with you, your story, and your brand ;).
The biggest advice is to stay loyal to your brand and try to be as transparent as possible! Customers know when they’re being cheated and when something is fake, and they will steer clear because trust me there are a lot of other options in this day and age! Good Luck out there! Happy clicking 🙂
Goldman, Jeremy. “7 Essentials for Any 2018 Digital Marketing Strategy.” Inc.com, Inc., 8 Dec. 2018, https://www.inc.com/jeremy-goldman/7-essentials-for-any-digital-marketing-strategy.html.
“The ‘Easy-to-Follow’ Guide to Building an Online Brand.” Chrisducker.com, 28 July 2019, https://www.chrisducker.com/building-an-online-brand/.