Outstanding claims of discrimination like this, especially toward a group or culture I identify with, would definitely change the way I feel about the company. At the very least, it would make me feel like they broke my trust as a customer, and I would feel like they do not value people like me as a customer. I think that in terms of supporting that company, it would depend on the severity of the situation and the company’s response to such claims. If this were to happen to a store I go to all the time, let’s say it is Fred Meyer’s, I would probably still shop there occasionally. This would only be because it is conveniently located close to where I live and sometimes I need to buy essential items from there. However, if this were to happen to one of my favorite clothing stores, I would probably boycott for a while until they clear things up and fix their issues. In addition, I think that if the company were to make a genuine apology statement and take big steps to fix the problem, that might make me feel like it is appropriate to shop there again.
In terms of applying to work for that company, I would definitely be very hesitant to work there knowing that they have past problems with discrimination. I think that if the company was that discriminatory and did not take any steps to fix the problem, there would be no chance of me getting hired anyway, so there would not be a purpose in applying there. Overall, any company who faces claims like these is likely to lose business and lose potential employees. That is why it is so important for companies to be proactive about these things and try to prevent it as much as possible.