I tried to put a lot of my focus into my insights project and focusing on how other companies do their design thinking. I liked learning about different methods to try and understand your user and gain insights that you wouldn’t have had before. In the Design Is Storytelling chapter that we read it talked all about personas. I adapted this into my insights project as a way to think about all kinds of different people and to think about who could benefit from my service. I also thought the website, 72andsunny.com was really interesting. It has articles on work and culture that highlight creativity in business.