Why Nike Has Mastered the Art of Online Brand Management

Nike has mastered the art of online brand management by understanding the importance of their online brand reputation. Failure to understand the importance of this creates a situation where any negative review could derail a companies public image and lead to consumers losing trust in the brand. Nike employs a few different strategies that when …

Digital Marketing Certification

Certificate Completed: Social Media Certification via HubSpot Time to Completion ~8 hours Most Liked Part I enjoyed the tests that you took as you progressed through the different modules. I felt that this helped reinforce what was just covered and also point out things I should review one more time before taking the exam. The …

Potential Hazards of the Current Model of Online Advertising

Current Landscape In terms of level of danger I would rate today’s model of online advertising as a 3. This is because while there are certainly dangers that exists in terms of user data and how privacy is approached, there are also steps being taken to reduce shady user privacy practices. When reviewing the different …