Certificate Completed:
Social Media Certification via HubSpot
Time to Completion
~8 hours
Most Liked Part
I enjoyed the tests that you took as you progressed through the different modules. I felt that this helped reinforce what was just covered and also point out things I should review one more time before taking the exam. The short descriptions that showed after getting an answer correct was also helpful, as sometimes I felt that I chose the right answer but I was unsure why it was right. By having those descriptions I was able to quickly review why a given answer was correct and this made it helpful moving forward into the rest of the modules.
Least Liked Part
I actually liked all the content and set up of the certification program. The only thing I did not enjoy was how some of the videos were stitched together. There were times where the audio of the video would transition from soft to loud and back to soft. This meant that I sometimes had to rewatch some videos to ensure that I caught all the content that was being presented. This is a seemingly insignificant thing to not enjoy but I felt that this broke up the flow of the modules.
Disappointments/Frustrations
As mentioned previously the only thing that I have against this certification program is the way that some of the videos were edited. This is because for me I did not know what to expect going into and as such all the content for me was new and interesting to learn about. The only other thing that frustrated me at times were the guest speakers, sometimes I felt that they did not always flow well. This may have been a result as to how the videos were edited, but could have also been how they structured their content flow.
What I Learned
The modules presented a lot of new content for me. I learned a lot about different strategies, terminology, techniques, and thought processes throughout the different modules. A few of the biggest things I took away from this was centered around dealing with negative interactions, the different types of social media, and how different content can be used within social media. Another thing I thought I knew about but actually learned a lot from these modules was about influencers and the different ways they are compensated. I thought that all influencers were financially compensated the say way. It was interesting to learn that compensation can vary and include things like gift cards, payment per like or click, or even invitations to exclusive events with the expectation they do some sort of marketing tied to them being at the event.
Usefulness To Marketers
I believe that this certification program is useful to other marketers as social media is something that is growing in prevalence and is going to become a focal point of marketing efforts. There are a variety of social media, such as Twitter and YouTube, with each social media requiring different strategies and techniques to be successful on that platform. With this certification program one can learn about the nuances between the different social media platforms and how one can begin to navigate said platforms and hopefully be successful.
5 Point Scale Rating
Using a 5 point scale in terms of how likely I am to recommend this certification program to a friend I would rank this as a 4. I believe most of my friends should go through this certification program, even those who are not marketing students. This is because this program could even be helpful in running personal social media accounts or even just becoming more aware in how businesses are using social media to market towards them. From a personal user point of view, the ability to have a better understanding of how businesses market towards them allows more control in their own decision-making process.
